Nettwerk Music Group has appointed Owen Lloyd as its new Director of Catalogue Marketing and Development, marking the latest in a series of strategic hires for the independent label’s growing UK operations.
Based in London, Lloyd will lead Nettwerk’s global catalog marketing strategy and initiatives, focusing on developing new opportunities across the company’s extensive repertoire.
Lloyd joins Nettwerk after a seven-year tenure at Universal Music Recordings, where he served within the Repertoire Development team.
During his time there, he contributed to high-profile catalog campaigns for The Cranberries, Brian Eno, and the Spice Girls, among others.
In addition to heritage campaigns, Lloyd played a key role in integrating catalog with frontline releases, working on projects for artists including Doves, Sam Smith, Glass Animals, The Chemical Brothers, and The Kooks.
“I’m delighted to be joining the team and look forward to helping shape our catalogue strategy in ways that embrace that same spirit — making our artist campaigns ever more vibrant, compelling, and uniquely individual.”
Owen Lloyd
Commenting on his new role, Lloyd said: “Nettwerk has a rich history as an independent label with a pioneering spirit.
“I’m delighted to be joining the team and look forward to helping shape our catalog strategy in ways that embrace that same spirit — making our artist campaigns ever more vibrant, compelling, and uniquely individual.”
Founded in Vancouver, Canada, in 1984, Nettwerk Music Group has evolved into a global independent label and artist development company, with offices in major cities worldwide.
Nettwerk’s roster includes artists such as James Vincent McMorrow, SYML, Flyte, and Paris Paloma, and recent signings Marmozets and SNAYX.
The company says its mission is “to partner with artists and elevate their careers by connecting them with global music fans, allowing them to make a living doing what they love.”
MBW interviewed Nettwerk Music Group CEO Terry McBride in January and discussed fan communities, TikTok, and building Nettwerk into a “generational” music company.Music Business Worldwide