Taylor Swift was TikTok's Global Most-Saved Artist in 2025
MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.
‘Add to Music App’ appears as an ‘Add Song’ button next to a track name at the bottom of a TikTok video in the For You feed.
TikTok revealed the stat this week within its Year in Music report. According to TikTok, those 3 billion-plus song saves were responsible for generating “billions more streams and driving music into the charts worldwide.”
Taylor Swift was revealed as the platform’s Global Most-Saved Artist in 2025.
Swift released her record-breaking album The Life of a Showgirl this year.
Swift fans on TikTok saved the new album “in their millions” according to the platform, both pre-saving it in advance of launch, and saving it upon release.
The Global Most-Saved Track using TikTok’s Add To Music App tool in 2025 was sombr’s back to friends.
It was used in over 7.7 million creations and 21.7 billion video views. It now has over 1.1 billion streams on Spotify, alone.
The platform describes Sombr as “a true TikTok success story”, with Back to Friends first going viral on the platform in early 2025, “fuelling its streaming explosion globally, and giving Sombr his first entry on the US Billboard Hot 100″.
He has also received a Grammy nomination for Best New Artist.
The Most-Saved Album on TikTok globally this year was Tate McRae’s So Close To What, released in February. It debuted at No.1 on the US Billboard 200 chart.
Tate McRae is also described by the platform as “another TikTok success story,” with her single Greedy going viral on TikTok in 2023, and “supercharging her career”.
She now has over 13.5 million followers on TikTok, and over 54 million monthly listeners on Spotify.
TikTok also revealed the most popular artists, songs, trends, and musical moments on its platform globally for 2025, as part of its Year in Music Report.
KATSEYE, the Los Angeles-based girl group jointly signed and developed by South Korea’s HYBE and Universal Music Group’s Geffen, has been named as TikTok’s Global Artist of the Year.
Despite only forming in 2023, the group has “become one of the biggest bands in the world,” TikTok noted on Tuesday (December 9), with over 30 billion views and 12 million creations using their music on the platform this year.
Pretty Little Baby by the late, great Connie Francis became TikTok‘s Global Song of the Year.
New York-based songwriter, vocalist, and artist EJAE was named as TikTok’s Songwriter of the Year. She is the singing voice of Rumi, the leader of Huntr/x, the girl group featured in the hit movie ‘KPop Demon Hunters’, and co-wrote many of the songs on the biggest soundtrack of the year.
“TikTok has become the industry’s most powerful engine for music discovery.”
Tracy Gardner, Tiktok
Commenting on the Top Artists and Songs of 2025, Tracy Gardner, Global Head of Music Business Development at TikTok, said: “TikTok has become the industry’s most powerful engine for music discovery, the place where beloved classics find a second life and new voices break through – particularly those of women, who dominated music on TikTok in 2025.
“KATSEYE became the biggest artist of the year, Connie Francis’ ‘Pretty Little Baby’ was adopted by a new generation, EJAE shone a light on female songwriters, and Doechii went stratospheric – all thanks to the TikTok community, and the power of music discovery on the platform.
“TikTok connects global audiences to the artists and the music they love, and that ability to spark fandom for every kind of artist and genre is what continues to set us apart.”
Chartmetric is the all-in-one platform for artists and music industry professionals, providing comprehensive streaming, social, and audience data for everyone to create successful careers in music.Music Business Worldwide
