In this role, Kreidich is responsible for managing and maintaining The Orchard’s relationships with its retail partners.
This includes overseeing commercial strategy, digital sales, retail marketing, account operations, curation, playlisting and audience development.
She will continue to help grow The Orchard’s business and drive revenue opportunities with existing clients and evolving market players.
Kreidich reports to COO Colleen Theis.
“Cat is an accomplished leader on our team and she has been an instrumental contributor to The Orchard’s continuing growth and success.”
Colleen Theis, The Orchard
Stated Theis, “Cat is an accomplished leader on our team and she has been an instrumental contributor to The Orchard’s continuing growth and success.
“During her tenure, her responsibilities have evolved and grown, rising from head of North American digital sales in a download-focused market to global oversight of an increasingly complex multi-national consumer retail offering. We are thrilled to have her taking on this expanded role.”
A native of New York City, Kreidich has 18 years’ experience in music.
Prior to joining The Orchard in 2011, she was the North American digital lead at ADA Distribution (WMG).
She also worked as head of sales at Ultra Records, in physical retail marketing at Caroline Distribution (EMI), and in radio promotion at Virgin Records.
She started her career in new media at Universal/Motown Records.Music Business Worldwide