The confirmation of his appointment comes from his LinkedIn profile, which says he started in October.
Obermann is based in London and will ‘lead corporate development efforts for TikTok/Bytedance music initiatives’.
Obermann was Chief Digital Officer and Executive Vice President, Strategy & Business Development at WMG.
Sources said at the time that Obermann declined to renew his contract with WMG, writing in an internal email that “these decisions are never easy” and thanked “Steve, Max and everyone at WMG for [their]] support over the last few years.”
In the background, TikTok, which recently surpassed 1.5 billion downloads worldwide on the App Store and Google Play, is reportedly poaching Facebook employees as it expands its workforce in California.
Meanwhile, ByteDance reportedly wants to separate the platform from its China-based operations according to a report published by Reuters on November 27.
Citing people familiar with the matter, the report stated that the Chinese tech giant has ‘stepped up efforts’ to do so ‘amid a US national security panel’s inquiry into the safety of the personal data it handles.’
Music Business Worldwide