It’s official: Midem is no more.
Midem parent company RX France has confirmed that it has axed the event, in an email sent out to former delegates today (December 15).
The email confirms the news broken by MBW yesterday (December 14).
(RX France is the owner of subsidiary Reed Midem, which previously ran Midem but has now also been binned as a brand.)
In today’s email, signed off by Midem Director Alexandre Deniot, Midem’s organizers note that “due to the lasting pandemic and following a review of its activity, RX France has decided to no longer organize the Midem events”.
Deniot adds: “It is with regret therefore that we are cancelling the Midem 2022 edition, scheduled in Cannes from June 7 to 10 2022.”
There may yet be a lifeline for Midem, though MBW’s senior industry sources are not particularly hopeful: RX France says it is “in exclusive and advanced discussions” with the City of Cannes for the latter entity to potentially “take over the Midem brand”.
Midem has been hosted in the city of Cannes, France annually since 1967.
The most recent, and now final, physical incarnation of the event took place back in 2019, with an attendance of 5,000 artists, execs and other visitors.
As reported yesterday, Midem’s attendance figure in 2019 was up on 2018 (4,800) and 2017 (4,400), but significantly down on previous years. A delegation of 10,000 visitors attended in 2001, for example.
Midem went entirely digital due to COVID-19 restrictions in 2020 and 2021.
Midem previously announced that the music industry expo would be returning for an in-person event in June 2022.
Organizers promised that the 2022 edition would have come complete with “vibrant meetings, access to killer keynotes, unique gigs on the Midem beach and endless discoveries of new contacts, artists and services, leading to lifelong business relationships”.
Midem’s website has now also been updated with a message announcing the axing of the event.
You can read the email sent out to former delegates in full below:
The entire Midem team has had the immense pleasure of welcoming you to our Midem in-person events in Cannes, Africa or Latin America and over the past two years on Midem Digital.
We are contacting you today regarding an important announcement. Due to the lasting pandemic and following a review of its activity, RX France has decided to no longer organize the Midem events.
“Due to the lasting pandemic and following a review of its activity, RX France has decided to no longer organize the Midem events.”
It is with regret therefore that we are cancelling the Midem 2022 edition, scheduled in Cannes from June 7 to 10 2022.
Furthermore, RX France and the city of Cannes are in exclusive and advanced discussions for the latter to take over the Midem brand. We will share more news of this in due course.
The Midem team is at your disposal if you have any questions up to December 22nd, 2021. Beyond this date, please liaise with our Customer HelpDesk for any further information you may have.
Alexandre Deniot, Midem DirectorMusic Business Worldwide