Ed Sheeran has broken a number of global records on Spotify following the release of his join comeback singles Shape Of You and Castle On The Hill last Friday (Jan 6).
Shape Of You broke the record for the biggest first-week for a track, with 52,359,013 streams in its first seven days.
That surpassed Adele’s Hello, which clocked up 46,908,870 streams in October 2015.
(These are official Spotify numbers and include all streams on the platform – not just those eligible for its global chart.)
Shape Of You’s tally also delivered the biggest week in Spotify history for a single track – bigger even than the 48,149,958 plays recorded by Drake’s One Dance in May 2016.
As previously announced, both tracks also broke Spotify’s record for First Day Streams, with 6,868,642 streams for ‘Shape Of You’ and 6,168,395 streams for ‘Castle On The Hill’.
The previous ‘day one’ record holder was One Direction, who reached 4,759,698 streams with “Drag Me Down” in August 2015.
In addition, Shape Of You has broken Adele’s one day global record for a track.
‘Shape of You’ was streamed 7,940,950 times on Monday 9th Jan, beating Hello, which was streamed 7,890,040 times on October 28th 2015.
Combined, ‘Shape of You’ and ‘Castle on the Hill’ had a combined first week total of more than 88m streams.
In the UK market, Sheeran’s duo of tracks landed at No.1 and No.2 on the Official Singles Chart having sold over 421,000 equivalent copies in the week.
Sheeran’s third studio album ÷ (pronounced “divide”) will be released on March 3rd and is available to pre-order.Music Business Worldwide