Warner Music Group has inked a partnership with Hong Kong-based virtual reality specialist Digital Domain to create concert packages for consumers.
The agreement, signed by Warner Music Taiwan, is currently limited to Greater China, with the first collaboration being the production of VR pre-recorded concert footage from local star Ronghao Li (pictured) and his “An Ideal World” tour.
Digital Domain has sent its production crew to the Concert for live shooting and will produce the VR music video.
The news comes four months after Universal Music Group announced its plan to produce VR concert footage this year.
Sam Chen, Chief Executive Officer of Warner Music Greater China said, “This project marks the first milestone in the alliance between Digital Domain and Warner Music.
“We look forward to integrating the world’s leading visual effects and VR technologies from Digital Domain into our high-quality music content and rich portfolio of artists, bringing an elevated audio-visual experience.”
Seah Ang, Daniel, Executive Director and Chief Executive Officer of Digital Domain said, “Watching a concert through VR actually brings a more astounding experience than being at the concert in person. No matter where you are, VR technology will bring you an experience just like being in the live concert performance, anytime, anywhere.
“You can choose to watch the concert taking a front-row seat together with other celebrities and VIPs, or experience the excitement on-stage from Ronghao Li’s point of view. The use of VR technology in this video adds new angles to a music video.
“With Warner Music’s abundant music and celebrities resources globally and, in particular, the Greater China region, we look forward to bring premium music contents through the combination of our technologies, and develop quality original contents to tap the Greater China VR market and explore the vast potential in the global music market.”
Digital Domain Holdings Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited. The investment company’s activities span Hong Kong, the United States, Canada, Mainland China and other countries, encompassing such businesses as media entertainment, visual effects production, co-production of movies and property investment.Music Business Worldwide