AWAL has appointed Norva Denton as Senior Vice President, Head of Urban Music.
Based in AWAL’s Los Angeles office, Denton will join the company’s A&R team, reporting to President Pete Giberga, where he’ll bolster and develop the label’s urban music roster via strategic signings.
Denton previously served as SVP of A&R at Warner Records where he signed, developed and spearheaded the careers of acts including YFN Lucci, Wale, Taykeith, Chika, 2KBABY, and more.
Denton also co-wrote and produced various records while in his tenure at Warner Records.
He executive produced Wale’s 2019 Gold-certified album, Wow…That’s Crazy, including Double Platinum-certified single, On Chill featuring Jeremih, and Freddie Gibbs’ 2022 album, $oul $old $eparately, including Top 20 urban radio hit single, Too Much featuring MoneyBagg Yo — both tracks for which he co-produced.
Born and raised in Chicago, Denton got his start in 2008 as West Coast Regional Director of Artist Development at Motown/Island Def Jam in New York.
He worked with a wide range of artists during his eight-year stint there, including Big Sean, BJ The Chicago Kid, 2 Chainz, Logic, Alessia Cara, Lil Durk, Charlie Wilson, Kelly Price, Rick Ross and Pusha T.
“We couldn’t be happier to have Norva join us at AWAL.”
Pete Giberga, AWAL
Giberga said: “We couldn’t be happier to have Norva join us at AWAL. His depth of A&R experience, track record and reach is a very exciting addition for our company and our business in general. His infectious energy on top of that is just a bonus.”
“I couldn’t be more excited for this next chapter here at AWAL with a burgeoning team poised for greatness.”
Denton added: “I couldn’t be more excited for this next chapter here at AWAL with a burgeoning team poised for greatness.
“I am looking forward to working alongside both Lonny [Olinick, CEO, AWAL] and Pete [Giberga] to shape our footprint within Urban music and beyond.”Music Business Worldwide