Nigeria-based music streaming service uduX, licensed by all three majors, partners with telco MTN, which has over 60m subscribers in the market

Nigeria-based music streaming service uduX and mobile service provider MTN Nigeria have struck a new partnership that will see MTN subscribers gain access to discounted data bundles for accessing content and streaming unlimited music on the uduX app.

MTN Nigeria is one of Africa’s largest providers of communications services with over 60m subscribers in the country. 

Universal Music Group inked a licensing deal with uduX in April 2019, becoming the first major music company to license its catalog to the service.

The company now claims to be “the first African-owned streaming platform to have all three global major record companies signed to its service”, having now also been licensed by Sony Music and Warner Music Group.

Another Nigeria-based Music service, Boomplay, is also licensed by all three majors, having signed deals with Universal Music Group  in November 2018), Sony Music in November 2019 and Warner Music Group  2019). 

Boomplay, which covers multiple regions in Africa, is jointly owned by two large-scale Chinese companies, Transsion Holdings and NetEase, as part of their Transsnet Music Limited JV.

uduX’s partnership see MTN will see the telco’s subscribers gain access to discounted data bundles for accessing content and streaming unlimited music on the uduX app.

Subscribers will be able to pay for the service using their pay-as-you-go airtime or data packages in addition to being able to pay via credit card.

Customers can register for the service via MyMTN app or here.

The uduX app is also available for download in the Google Play and App stores.

“We’ve partnered with uduX because we believe in their capacity to deliver high-quality, curated music from around the world, and contribute immensely to the continued growth of the music industry in Nigeria.”

Srinivas Rao, MTN Nigeria

Srinivas Rao, Chief Digital Officer, MTN Nigeria said: “Our young customers are passionate about music. That is why we have consistently supported the development of the local music industry.

“We’ve partnered with uduX because we believe in their capacity to deliver high-quality, curated music from around the world, and contribute immensely to the continued growth of the music industry in Nigeria.”

“If you want to go fast, go alone; if you want to go far, go together,” he added referencing the well-known African adage. “This partnership reaffirms our commitment to supporting the growth of indigenous companies and content through active collaboration.”

“Our partnership with MTN bodes well for the entire music streaming chain, and especially the artists who will get a chance to earn from locally generated streaming revenue.”

Chidi Aneto Okeke, uduX

Chief Executive Officer of uduX, Chidi Aneto Okeke said: ‘‘With all three global major record companies signed to uduX among many others, we will be bringing our MTN/ uduX audience the creme of the global music scene and its international superstars, and of course we are committed to showcasing the very best of our African artistes.

“Our partnership with MTN bodes well for the entire music streaming chain, and especially the artists who will get a chance to earn from locally generated streaming revenue.

“We are thrilled to be working with one of Africa’s leaders in telecommunications.”Music Business Worldwide