Universal Music UK has promoted Nickie Owen to Director of International Marketing – a role in which she is primarily tasked with raising the profile of UK-signed talent around the globe.
Owen has worked closely with all Universal Music’s UK labels since joining the international team as senior marketing manager in 2014, playing a key role in international campaigns for artists including Take That, Florence + The Machine, Mumford & Sons, Paul Weller and Arcade Fire.
Owen reports to SVP, International Marketing Rob Fleming in her new role which is effective immediately.
Fleming said: ”Nickie is one of the most experienced and respected international marketing executives in the business.
”Nickie is one of the most experienced and respected international marketing executives in the business.”
Rob Fleming, Universal Music UK
“She’s done an incredible job for so many of our superstar artists but she’s equally comfortable working with a brand new artist taking their first professional steps overseas.
“Her enthusiasm and passion for what she does rubs off on everyone.”
Owen said: “I am absolutely delighted with the opportunity to take on a bigger role within the international team at this exciting time for the industry. As the international strategy for a release becomes ever more important I look forward to this next challenge.”
Prior to joining Universal Music, Owen was at EMI Records where she worked on global releases by Robbie Williams, Babyshambles, Bryan Ferry, Laura Marling, Blur, The Kooks and Sigur Ros after joining the major in 2006.
She began her music industry career in 1999 as a management assistant for Jonathan Shalit working across his roster.
She later became Jamelia’s day-to-day manager working on her double platinum album Thank You.
Universal Music UK’s international team has been led since April by EVP, Head of International Brian Celler.Music Business Worldwide
