Spotify is launching a new standalone app exclusive to Premium Family subscribers called Spotify Kids.
The new app, intended for children, ages 3 and older, launches in beta in Ireland only today (October 30) and will be rolled out soon to all markets globally that have Premium Family.
Spotify Kids allows young listeners to listen to audio with their own account. It filters out explicit content, in addition to showing playlists made just for kids.
At launch, Spotify editors will be focused on producing playlists that span a variety of content categories including Movies & TV shows,Top hits, Activities,Spotify Originals, stories and more.
In the press release announcing Spotify Kids, the app is described as ‘a composite of playlists, each programmed by a human editor hired with extensive experience in kids and family content’.
Spotify also says that the product has been designed ‘to protect kids’ privacy and give parents peace of mind with parental controls’.
Parents can select the ‘Audio for Younger Kids’ or ‘Audio for Older Kids’ experience based on what’s best for their children.
Since Spotify Kids is part of Premium Family, there are no ads in the app and Spotify adds that all of the content is handpicked by its editors, who are ‘focused on ensuring that the content available is appropriate for kids’.
Spotify says that this product is being launched as a beta because ‘having a standalone app specifically for young kids is a new space’ for the company and that it plans to expand the app over time.
The company has published a Q&A with Chief Premium Business Officer Alex Norström about the new app on Spotify’s For the Record blog.
“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners.”
Alex Norström, Spotify
Norström: said: “Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners.
“We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.“Music Business Worldwide