The new Coldplay album, A Head Full Of Dreams, will arrive on Spotify sooner than many people thought.
Reports of an out-and-out snub, however, now look a little exaggerated: MBW understands that A Head Full Of Dreams will be made available on Spotify later this week, to both its free and premium customers.
Collaboration between Coldplay and Spotify won’t stop there, either: MBW is being told that “something special” is being cooked up by the band in tandem with the service, to be unveiled next year.
The last two Coldplay albums – Ghost Stories (2014) and Mylo Xyloto (2011) – both took months to arrive on Spotify after their release.
A Head Full Of Dreams, on the other hand, will have taken a matter of days to reach the platform.
Spotify last confirmed an official update on its user numbers six months ago, when it revealed it had 75m active users and 20m paying customers.
MBW understands that total user number is now nudging the magic 100m mark, with subscriber numbers moving up at a similar rate.
The Coldplay news comes as Spotify runs a series of promotions to accelerate its growth around the world.
The company is currently offering would-be customers the chance to subscribe for three months for just $0.99 in the US and £0.99 in the UK – a global promotion which expires on January 2, 2016.Music Business Worldwide