Natascha Augustin has been promoted to Vice President of Warner Chappell Music (WMC) Germany.
She will continue to report to Lars Karlsson, Managing Director, Warner Chappell Music Scandinavia and Germany.
Augustin previously held the role of Senior Creative Director, and has been a “key player” in the growth of Germany’s rap and hip-hop scene, says WMC.
The company says her work has been a major factor in WCM Germany holding the number one domestic publisher spot for the last three years running.
She will be based between Munich and Berlin, where she has opened up WCM’s new office and will run its new creative hub.
Augustin has signed and developed a number of Germany’s top rap stars.
This includes Capital Bra, 187 Strassenbande, Apache 207, Bausa, Bozza, Farid Bang, Jamule, Juju, Kalim, Luciano, Makko, Nimo, Reezy, Summer Cem, t.low; producers such as Miksu & Macloud, Juhdee & Yung Mesh, Ghana & Geenaro; and genre defining pop and dance writers M22, Tom Gregory and Felix Jaehn.
These artists helped Warner Chappell Music see its market share of domestic repertoire rise to more than a third (33.64%) in Germany in 2020.
“I’m honoured to be taking on this wider role at Warner Chappell Music.”
Natascha Augustin
Natascha Augustin, said: “I’m honoured to be taking on this wider role at Warner Chappell Music.
“We’ve enjoyed an incredible few years as we’ve continued to raise our game and hold onto the number one domestic publisher spot.
“It’s an exciting time to be at Chappell as we open our new creative hub in Berlin and continue to sign and work with culture-shifting songwriters.”
“Natascha’s phenomenal work in the music scene and within Warner Chappell cannot be understated.”
Lars Karlsson
Lars Karlsson, added: “Natascha’s phenomenal work in the music scene and within Warner Chappell cannot be overstated.
“She’s been a key driving force in our success and I’m delighted that she’ll be taking on a wider role in the company. I’m looking forward to continuing to work closely with her as we push our business forward.”
“Natascha is a fantastic executive and a key player in our global team.”
Guy Moot, Warner Chappell Music
Guy Moot, Co-Chair and CEO, Warner Chappell Music, said: “Natascha is a fantastic executive and a key player in our global team.
“She has incredible ears and has put her faith in a number of Germany’s biggest stars before anyone else – winning their loyalty through hard work and dedication.
“We’re all behind her as she takes on this more prominent role within the company, and I know she’ll continue to deliver amazing results.”Music Business Worldwide
