Streaming content auditor and fraud detection company Beatdapp has added music industry veterans Howie Singer and Adam Parness to its advisory board.
Headquartered in Vancouver, with offices in Los Angeles and Toronto, Beatdapp was founded by industry and technology veterans Pouria Assadipour, Andrew Batey and Morgan Hayduk.
On the Beatdapp Advisor Board, Adam and Howie join the 22nd Prime Minister of Canada, Stephen Harper, Bryan Turner, Founder and CEO of Priority Records, Sarah Scott, Managing Attorney at LaPolt Law, James Villeneuve, Former Canadian Consul General to Los Angeles, James Larus, Dean of Computer Science at EPFL University, Benji Rogers, Co-Founder of DotBlockChain, Priyanka Khimani, Founder of Khimani & Associates, and Aly Madhavji, Managing Partner at Blockchain Founders Fund.
The company says that the two latest additions “bring invaluable perspective, tremendous knowledge, and deep industry relationships to Beatdapp”.
Adam Parness has over 25 years’ experience in the music and technology businesses, most recently serving as Global Head of Music Publishing at Spotify, where he oversaw all publisher and songwriter-related functions, as well as music clearances and licensing for podcasts, audiovisual, and original content.
He has previously held positions at Pandora Media where he led the company’s movement towards direct licensing in order to expand the company’s product portfolio, Amazon where he was instrumental in the launches of Amazon Music Unlimited and Prime Music, and Rhapsody International Inc. where he held the position of Vice President of Music Licensing and was instrumental in the acquisition of Napster.
Howie Singer is currently an adjunct professor teaching “Data Analysis in the Music Industry” in the NYU Music Business program and the co-author of Key Changes: The 10 Times Technology Transformed the Music Industry to be published by Oxford University Press in 2023.
In 15 years at Warner Music, Singer served as SVP and Chief Strategic Technologist. In 1996, he co-founded a2b music; a distribution service using AT&T technologies.
Over his 20-year career at Bell Labs, he led teams developing retail and call center management software, speakerphones, cellular phones, and videophones.
Singer received PhD and MS degrees in Operations Research from Cornell and a BS degree in Computer Science from Stony Brook and holds over 20 patents.
“From day one, Adam and Howie have had conviction matching our own about why the industry needs Beatdapp.”
Morgan Hayduk and Andrew Batey, Beatdapp
“We have had the pleasure of working with both Howie and Adam for over a year now in their capacity as consultants. Inviting them to join our board was the clear next step following their outstanding contributions to our company’s achievements in 2022,” said Beatdapp co-founders Morgan Hayduk and Andrew Batey.
“From day one, Adam and Howie have had conviction matching our own about why the industry needs Beatdapp. They have played key roles in accelerating the adoption of our technology, and we’re thankful that they’ve signed on for an expanded role with our team.”
“It is clear that AI and ML can identify fraudulent streams accurately and quickly. Beatdapp has demonstrated the technical ability to develop those techniques now and to improve the models over time as conditions warrant.”
Singer said: “Streaming revenues have grown in their importance, inauthentic activity has increased as well, which undermines the accuracy of payments to artists and rightsholders.
“It is clear that AI and ML can identify fraudulent streams accurately and quickly. Beatdapp has demonstrated the technical ability to develop those techniques now and to improve the models over time as conditions warrant.
“I am delighted to make this move and join the company in an official capacity.”
“In the past two years of working closely with the leadership team at Beatdapp, I continue to marvel at the company’s technology and their ability to identify fraudulent stream activity beyond the capabilities of DSPs.”
Parness said: “Streaming fraud remains a big problem in today’s music industry. It is much more pervasive than most people think, and it affects labels, publishers, artists, songwriters, and streaming services alike.
“In the past two years of working closely with the leadership team at Beatdapp, I continue to marvel at the company’s technology and their ability to identify fraudulent stream activity beyond the capabilities of DSPs.
“Combatting pervasive and evolving methods of streaming fraud requires the music industry to attack this issue as a community, and I believe that Beatdapp provides the best-in-class technology solution for rightsholders, creators, and streaming services alike.”Music Business Worldwide