Music industry veterans Chris Herbert and Rick Riccobono join the board of music tech start-up Audoo

Music manager and Spice Girls creator, Chris Herbert (pictured left), and music industry heavyweight, Rick Riccobono (pictured right), have joined the advisory board of UK-based music technology start-up, Audoo.

Audoo was created in 2018 by Ryan Edwards after he discovered his Top 10 hit single was being played in a London department store, but he was never paid for it.

The announcement of Herbert and Riccobono closely follows the arrival of PRS Chairman, Nigel Elderton, who joined the Audoo advisory board in July.

With Herbert and Riccobono on board, Audoo is working closely with PROs to help streamline data-entry processes and royalty distribution thanks to a monitoring device designed to sit discreetly in spaces such as barbers, gyms and coffee shops.

Chris Herbert is a highly regarded talent manager with a lifetimes’ worth of experience in the music industry.

Not only did he develop the Spice Girls, but he also went on to manage the likes of 5ive, Hear’Say and B*Witched.

He then went on to create talent agency Ten10 Management.

Riccobono has over 30 years’ experience in music publishing and digital rights and, globally recognised as one of the few music executives to bridge the gap between technology and music.

Having consulted for many Fortune 500 companies, including Phillips/Sony Corporate Alliance, Sun MicroSystem and Universal Records, as well as advising five major Performance Royalty Organisations (PROs), BMI, STIM, Global Music Rights, and IMPEL, he now advises AMRA.

“I’ve witnessed first-hand the trials and tribulations musicians and songwriters have faced when it comes to receiving their fair share of royalty dividends, so I couldn’t be happier to join Audoo’s mission to ensure artists are paid fairly.”

Chris Herbert

Herbert said: “Poorly distributed royalties has been a major issue in the music industry for decades.

“I’ve witnessed first-hand the trials and tribulations musicians and songwriters have faced when it comes to receiving their fair share of royalty dividends, so I couldn’t be happier to join Audoo’s mission to ensure artists are paid fairly.”

“As a firm believer in leveraging the latest innovations to improve business infrastructure, I feel that Audoo’s proposition is necessary, and essential in propelling the industry forward.”

Rick Riccobono

Riccobono said: “As a firm believer in leveraging the latest innovations to improve business infrastructure, I feel that Audoo’s proposition is necessary, and essential in propelling the industry forward.”

“Having Chris and Rick join our mission to make the music industry fairer for all has been a great privilege and an affirmation of our efforts.”

Ryan Edwards, Audoo

Ryan Edwards, Audoo co-founder and CEO Ryan Edwards, said: “Having Chris and Rick join our mission to make the music industry fairer for all has been a great privilege and an affirmation of our efforts.

“The industry is in desperate need of a solution to improve performance royalty tracking and distribution for musicians, and with their help, we can propel the music industry to new heights by increasing fairness and transparency for all.”Music Business Worldwide