Mushroom Music Group launches new management company

Michael Gudinski’s Mushroom Music Group has launched a new artist management company in Australia, Role Model Artists.

The operation will be headed up by Gudinski’s son and key Mushroom exec, Matt Gudinski.

According to Role Model’s freshly-launched website, it considers itself “a creative, forward-thinking artist management company”.

Based in Melbourne and Sydney, Role Model’s launch line-up of artists include Bliss N Eso, Eso, Lila Gold, Lurch & Chief, Pearls, Slum Sociable (pictured) and Total Giovanni.

As well as successful label Liberation Music, the independent Mushroom Music Group also includes live music giant Frontier – recently named the third-biggest concert promoter in the world by Billboard.

Its other companies include a live agency (The Harbour Agency),  a merchandising operation (Love Police ATM) and a services hub for international labels (Liberator), plus other labels and publishing outfits (I Oh You, Liberation, Ivy League, Illusive and many more).

Mushroom also houses dedicated creative, promotions and marketing divisions.Music Business Worldwide

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