Motown Records inks global deal with YoungBoy Never Broke Again’s label, Never Broke Again

Motown Records has entered into a global joint venture with YoungBoy Never Broke Again and his Never Broken Again record label.

The new deal combines Motown’s “global leadership” with the “artistic and creative vision” of YoungBoy and Never Broke Again, LLC, according to a press release.

The deal comes after Ethiopia Habtemariam was promoted to Chairman and CEO of Motown Records in March.

YoungBoy, an Atlantic-signed artist, and Kyle “Montana” Clairborne will continue to lead Never Broken Again, LLC, where they will sign and develop new artists.

The first project from the new venture is set to release in October, with the first single dropping in September.

The Never Broke Again Volumn 1 compilation of 16 unreleased tracks will feature YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay.

Solo projects from 16-year old P Yungin and Meechy Baby will follow in early 2022.

Ethiopia Habtemariam, Motown
Photo credit: Bonnie Nichoalds

“[Never Broke Again] represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels.”

Ethiopia Habtemariam, Motown Records

Ethiopia Habtemariam said: “I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels.

“I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.”

“I had a responsibility to my artists to make sure to find the right partner for my label.”

YoungBoy

YoungBoy added: “I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I’m looking forward working with Ethiopia, Kenoe and Motown Records.”

“Motown has been an inspiration for generations.”

Kyle “Montana” Clairborne

Kyle “Montana” Clairborne, said: “Motown has been an inspiration for generations – a place that helps develop artist, songwriters and business executives and I’m thankful to Ethiopia, Kenoe and the team for making Never Broke Again part of the Motown family.”

“I’ve known and admired YoungBoy for years.”

Kenoe Jordan, Motown

Kenoe Jordan, Vice President A&R, Motown, said: “I’ve known and admired YoungBoy for years.

“Growing up in the same city we have a great understanding of one another and this partnership was always something that I wanted to bring to Motown.

“YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level.”Music Business Worldwide

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