Earlier this week, Vevo announced its acquisition of ShowYou – a platform which makes paid-for premium content an increasingly likely element of the music video service’s offering in the future.
If some kind of Vevo subscription tier does emerge, it will significantly alter the company’s current ad-reliant income structure.
The person tasked with monitoring that income will now be popular exec Nic Jones, who has been named Chief Revenue Officer at Vevo based in San Francisco – stepping up from his previous role as EVP of International.
Jones (pictured inset) replaces Jonathan Carson, who is said to be leaving Vevo to pursue opportunities outside of the company.
“I am delighted to have Nic Jones assume an expanded role as our global Chief Revenue Officer.” said Erik Huggers, Chief Executive Officer, Vevo.
“I’m excited to drive our business forward with increased velocity.”
Nic Jones, Vevo
“Nic brings an incredible global skill set with deep expertise in sales and business development in both mature and emerging markets. He has delivered on a record year for 2015 and is the right individual to lead our global sales organization into it’s next phase of growth in 2016 and beyond.”
“Vevo is at a very significant point in its history and 2015 has been an important year for us as we pivot our business to become more product-focused and globally aligned,” said Nic Jones, Chief Revenue Officer, Vevo.
“I’ve had the privilege to work and grow our International operations and am excited to bring them together in this expanded global role to drive our business forward with increased velocity.”
Jones joined Vevo in 2011 as SVP International after nearly six years as Director of media-buying platform Brandscreen.
From 2003-2006, the global media veteran was MD of News International, working under Rupert Murdoch, while he has also held senior-ranking roles at the likes of Starcom Mediavest, Yahoo! and Fairfax Media.
Vevo boasts over 12 billion monthly views globally, across a library of 150,000 HD music videos, exclusive original programming and live concert performances.
Last year, Vevo was reported to be on the block for a sale, but failed to find a buyer – ultimately because the amount it was paying in licensing fees to co-owners Sony and Universal didn’t make sense for potential acquirers.
The firm is yet to strike a licensing deal with Warner Music Group, but negotiations were believed to be revived in August after the appointment of former BBC exec Erik Huggers as CEO.Music Business Worldwide