China-based independent music company Modern Sky Entertainment has entered into a sub-publishing deal with The Royalty Network for its Chinese music catalog.
The deal is for North America and marks the first time Modern Sky’s Chinese copyrights will be represented for publishing outside of its home territory.
The catalog will be overseen and managed by Modern Sky UK, headed by the company’s UK & North America CEO David Pichilingi.
Modern Sky is home to over 200 artists and has a music catalog of 4,500 songs across hip hop, rap, electronic, folk, indie/guitar and other genres.
The company claims that the Top 10 most popular artists within its Chinese music catalog garnered a combined total of 1.9 billion streams on the Tencent Music-owned QQ Music platform in 2019.
Dongye Song (pictured) was Modern Sky’s most-streamed artist on the platform last year, with more than 800 million streams.
He was followed by Di Ma with 235 million streams and Ke Ding with 193 million.
“Such a collaboration will make it easier for artists and their works to thrive in other territories, and create new possibilities for the future of the Chinese music market.”
LiHui Shen, Modern Sky
Modern Sky founder LiHui Shen, said: “This deal with Royalty Network is an exciting milestone.
“Such a collaboration will make it easier for artists and their works to thrive in other territories, and create new possibilities for the future of the Chinese music market.”Music Business Worldwide