Ministry Of Sound Australia teams with UMG in Sweden for Hussle label expansion

Sydney-based dance label Hussle Recordings has announced a new ‘strategic partnership’ with Universal Music Sweden.

Hussle is owned by Ministry Of Sound Australia, and says the new deal will result in a ‘strong dedication to the growth of the Hussle catalogue and its artists in Europe’.

In a statement, Hussle said: ‘Over the past 12 months, Universal Music Sweden and Ministry of Sound Australia have developed a strong connection working together on the development of Australian music in Sweden.’

This partnership culminated in the recent platinum-selling single from Will Sparks, ‘Ah Yeah So What’.

Hussle Recordings was founded in 2000 as a sub-label of MoS Australia.

Recent achievements in Australia include the platinum selling ‘Ah Yeah So What’, the 4 x platinum selling ‘Swing’ by Joel Fletcher and Savage, and the massive 5 x platinum selling ‘Freaks’ by Timmy Trumpet and Savage (pictured), which has gone on to become Ministry of Sound Australia’s highest selling single ever.

‘Freaks’ reached the top 10 in multiple territories including Sweden, Finland, Poland and South Africa.

Jeff Drake, Head of A&R for Ministry of Sound Australia said, “We are incredibility excited to begin this partnership with Universal Sweden for Europe.

“The musical landscape in Australia is so exciting at the moment and we are thrilled to be collaborating with the talented team at Universal to help usher our label’s sound and artists onto the European stage”.

Mikael Wadström, A&R from Universal Music Sweden said, “We are extremely happy to have this partnership in place. Australian dance music is doing very well in Sweden and several other European countries right now, and no one knows that genre better than Hussle Recordings and the team at Ministry of Sound Australia.”

In the past two years, Hussle Recordings has sold over three quarters of a million singles in Australia alone.Music Business Worldwide

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