Mike Sherwood has been appointed Executive Vice President of Global Commercial Marketing & Strategy for Capitol Music Group (CMG).
Sherwood will report to General Manager and EVP of CMG, Larry Mattera, and will be based in Hollywood.
In his new position, Sherwood will lead CMG’s commercial and Direct-To-Consumer (D2C) marketing strategies, while working to maximize the company’s income through these revenue streams.
He will directly interface with all of CMG’s digital and physical partners on frontline releases, says CMG, and will work closely with Universal Music Enterprises (UMe) to amplify the performance of CMG’s catalogue.
“[Sherwood] will be an integral and driving force behind many of our new and developing artist campaigns.”
Larry Mattera, said: “Mike possesses that rare skill set that allows him to balance his unwavering support of artistry and passion for music with the keen ability to maximize commerce in a global music economy.
“He’ll be an integral and driving force behind many of our new and developing artist campaigns, as well as those for our established and superstar artists.
“Mike is extremely well-respected and admired by our commercial partners and colleagues alike, and everyone at CMG joins me in welcoming him to the company.“
“I’m thrilled to join the Capitol Records team during this transformative time.”
Mike Sherwood, added: “I’m thrilled to join the Capitol Records team during this transformative time for both the label & music business at large.
“As our industry has been reinvigorated in recent years, it has created tremendous opportunities for artists on a global scale.
“I’m excited to bring my vast experience and expertise in helping artists take advantage of those opportunities as we develop the next generation of global superstars for this iconic company.
“I want to sincerely thank [CMG Chairman & CEO] Jeff [Vaughn], [CMG President & COO] Michelle [Jubelirer] and Larry for this amazing opportunity.”Music Business Worldwide