Global distribution, label services, and rights management company ONErpm has promoted Marketing Director Miguel Sáinz to Country Manager for the Mexico office as it expands its operations across the territory.
Sáinz joined the company in 2015 as Marketing Director, where he led the Mexico team in developing marketing solutions for artists like Pepe Aguilar, Ángela Aguilar, Café Tacvba, Emmanuel, Alemán, Gera MX, Virlán García, and other household names.
Effective immediately, Sáinz will report directly to Emmanuel Zunz, the CEO and Founder of ONErpm.
He will now head all company operations in the territory and lead a team of over 25 people.
Sáinz will continue to execute his role as Global Head of Artist Marketing, coordinating artist marketing efforts across the world.
Elsewhere, ONErpm has also signed an exclusive distribution deal with Regional Mexican artist Pepe Aguilar through his record label, Equinoccio Records.
The same deal has been extended to his children, Ángela Aguilar and Leonardo Aguilar, through Machin Records.
Pepe Aguilar is an award-winning Mexican-American singer, songwriter, and producer who has reached over 1 billion streams across digital audio and video platforms and 5 million followers on social media.
His daughter, Ángela Aguilar, is a rising artist in the Mariachi and Ranchero music space who has gained attention for bringing a fresh style to the genres while remaining true to her Mexican roots.
Her latest album Que No Pare La Música has reached over 2 million streams, and her YouTube channel is close to hitting the 2 million subscribers mark.
“We are very excited and grateful to the Aguilar family for trusting us as we work together to take Mexican music to the next level.”
Emmanuel Zunz, ONErpm
Emmanuel Zunz, CEO and founder of ONErpm, said: “We are very excited and grateful to the Aguilar family for trusting us as we work together to take Mexican music to the next level.
“During this time, we will be focused on working the entire catalog and upcoming releases from Pepe, Ángela, and Leonardo Aguilar, where ONErpm will not only act as a distributor, but will coordinate all marketing and promotion efforts supported by our regional marketing teams under the direction of the Mexico office, with a special focus on expanding LATAM and US Latin markets.”
ONErpm launched its operations in Mexico in 2015 with a team of four people.
Today, over 25 marketing and music business experts are part of the company between Mexico City, Monterrey, and Mazatlán working with more than 5,000 artists, labels and creators across the country.
“I’m confident that the team and alliances we have assembled over the past few years in Mexico are ready to take ONErpm and our artists to a whole new level, where innovation in business, marketing and technology will continue to be our strategic pillars.”
Miguel Sáinz said: “I’m very excited and happy about this new role at ONErpm.
“I’m confident that the team and alliances we have assembled over the past few years in Mexico are ready to take ONErpm and our artists to a whole new level, where innovation in business, marketing and technology will continue to be our strategic pillars.”Music Business Worldwide