Warner Music Group has agreed a global distribution deal between its own ADA and Dubai-based label Platinum Records.
The agreement arrives after the major label made a move into the Middle Eastern market with the launch of Warner Music Middle East in February.
The ADA deal is Warner’s first regional agreement that will see Platinum Records’ physical and digital releases distributed globally.
It became effective in December with the launch of Platinum Records’ Arabic catalog, as well as the first single ‘Really Good’ from US based artist of Iraqi descent, Julian (pictured).
ADA will also offer support surrounding the release of Moroccan singer Jamila’s upcoming album, Bint Hadidiya, which arrives worldwide on April 10th.
Taymoor Marmarchi, Head of Platinum Records, said: “We are delighted to announce that Platinum Records has signed a global distribution deal with ADA.
“Our hugely popular artists and growing catalog of music and videos will now reach music fans around the world.”
taymoor marmarchi, platinum records
“Our hugely popular artists and growing catalog of music and videos will now be discoverable by new audiences and Platinum Records content will be made available to every leading global and local digital retailer, reaching music fans around the world.”
Eliah Seton, President of ADA Worldwide, said: “Taymoor and his team have built an impressive roster and brand and we’re incredibly excited to welcome Platinum Records into the ADA family.
“Taymoor and his team have built an impressive roster and brand and we’re incredibly excited to welcome Platinum Records into the ADA family.”
eliah seton, ada worldwide
“Platinum represents an important milestone for ADA, as we grow in all markets around the world and in our effort to provide a global solution for independent labels.”
Moe Hamzeh, Managing Director of Warner Music Middle East, added: “We are looking forward to be working closely with Platinum Records to support their well established and upcoming artists, and to optimize the potential of their catalog both in the region and around the world.
“This first regional deal for ADA demonstrates its commitment to and interest in the middle eastern music and culture.”
moe hamzeh, warner music middle east
“This first regional deal for ADA demonstrates its commitment to and interest in the middle eastern music and culture.”
Platinum Records is a subsidiary of MBC Group.
It is the label partner for all major music formats in the region, namely Arab Idol, The Voice, and The Voice Kids.
The label is home to a roster of recording artists, producers, composers, and lyricists including Ahlam, Kadim Al Sahir, Melhem Zein, Mohammed Assaf, Nancy Ajram, Grini, Jamila, Hala Al Turk, Lynn El Hayek, and Yacoub Shaheen.
Music Business Worldwide
