UK-based virtual reality music platform MelodyVR has signed a VR content creation and distribution agreement with Beggars Group.
Home of 4AD, Matador, Rough Trade, XL Recordings and Young Turks, Beggars labels represent artists including The National, FKA Twigs, black midi, Jungle, Queens of the Stone Age, Big Thief, The xx, Amyl & The Sniffers, King Krule, Grimes, Interpol, Aldous Harding, Kurt Vile, Kamasi Washington and Radiohead.
The deal means that MelodyVR will have the right to create and distribute both live and pre-recorded VR content created with artists from the group’s labels.
In March the VR company signed licensing deals with UMPI Ltd, a part of the Universal Music Publishing Group SACEM (the Society of Authors, Composers, and Publishers of Music), ASCAP (the American Society of Composers, Authors and Publishers) and BMI (Broadcast Music Inc.)
In June this year MelodyVR live-streamed London’s Wireless Festival in VR attracting around 250,000 viewers.
“I’m pleased to enter into this agreement with Beggars and look forward to working with their exceptional, diverse roster of independent talent, to create ground breaking immersive virtual reality experiences for their fans.”
Anthony Matchett, MelodyVR
Anthony Matchett, Founder and CEO MelodyVR said: “I’m pleased to enter into this agreement with Beggars and look forward to working with their exceptional, diverse roster of independent talent, to create ground breaking immersive virtual reality experiences for their fans.”
“We’re pleased to be working with MelodyVR to bring the extraordinary artists that our labels work with to the fast-growing audiences in virtual reality.”
Simon Wheeler, Beggars
Simon Wheeler, Director of Commercial Strategy Beggars, added: “We’re pleased to be working with MelodyVR to bring the extraordinary artists that our labels work with to the fast-growing audiences in virtual reality. I will be fascinated to see what creativity we can cook up together and create exciting new music experiences.”Music Business Worldwide
