Melissa Ormond has been named Chief Operating Officer (COO) of Goldenvoice, the Los Angeles-based concert promoter and live-event company owned by AEG Presents.
Ormond will retain her current title of COO of Festivals for AEG Presents, a position she’s held since October 2017.
As COO of Goldenvoice, Ormond will oversee the day-to-day operations of the company’s concert promotions, venue portfolio, and festivals, as well as its strategic growth initiatives throughout California and the western U.S.
In her role as COO of Festivals for AEG Presents, she’ll continue to work with the festival teams responsible for producing 30 festival brands across the U.S. and in London and Paris.
These events, which generate more than 2.5 million ticket sales annually, says AEG, include Coachella, Stagecoach, New Orleans Jazz & Heritage Festival, British Summer Time Hyde Park, and Electric Forest.
Ormond’s new role will see her report to Goldenvoice CEO Paul Tollett, alongside her current reporting to AEG Presents Chairman and CEO Jay Marciano.
Before joining AEG Presents, Ormond’s previous roles included serving as President of Madison Square Garden Entertainment, alongside leadership positions at House of Blues Entertainment/Universal Concerts/MCA Concerts in Los Angeles and Delsener/Slater Enterprises in New York City.
Ormond began her career in Washington, DC at the 9:30 Club, rising to General Manager while simultaneously working for the concert promotion firm I.M.P., Inc.
Ormond has been named to Billboard Magazine’s Power 100 four times, most recently in 2021, and was recognized as one of Billboard’s Women in Music in 2010, 2012, 2013, and 2019.
She’s also a five-time winner of Pollstar’s Talent Buyer of the Year award, is a recipient of Pollstar’s Nightclub Talent Buyer of the Year prize, and has served on the board of directors for the T.J. Martell Foundation and Homeboy Industries.
The news of Ormond’s hiring comes shortly after the Australia and New Zealand-based concert promoter Frontier Touring, who entered into a strategic joint venture with AEG Presents in 2019, unveiled a new leadership structure for the company.
Frontier’s Executive team are now comprised of four members of the current leadership team, all of whom are elevated to new roles within the company: Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.
“Melissa’s reputation precedes her.”
Paul Tollett, said: “Melissa’s reputation precedes her.
“She’s a brilliant executive and one of the most dedicated, clear-eyed, hardworking people I’ve met.
“I’m so happy she’s joining Goldenvoice in this new role.”
“Goldenvoice has an extraordinary history.”
Melissa Ormond, added: “Goldenvoice has an extraordinary history…the name itself has become synonymous with a curation of live experiences on the West Coast that’s unmatched.
“I am thrilled to be working directly with the company across the entire business and helping the Goldenvoice team guide its exciting future.”Music Business Worldwide