Warner Music Central Europe has named Melanie Geiger as the new Director of Atlantic Records Germany.
Geiger takes over the leadership of the label with immediate effect, succeeding Tun Schumacher, who departs the company by “mutual agreement,” according to a press release.
Geiger is a nine-year veteran of Warner Music.
Following various roles within the company, she was appointed Head of Hip-Hop at ADA, Warner’s independent distribution and label services arm, in 2024, before being promoted to Director of Distribution Services Hip-Hop in 2025.
During her tenure in Warner’s distribution and services divisions, Geiger signed artists, including Azet x Dardan, Lucio101, and Nimo, while collaborated with artists such as Ayliva, Bausa, Farid Bang, Katja Krasavice, Summer Cem, 01099, and others.
Commenting on the appointment, Niels Walboomers, President, Recorded Music & Publishing, Warner Music Central Europe, said: “With Melanie Geiger, we have found the ideal person.”
“After almost ten years at Warner Music, she is the perfect choice to consistently develop the ambitions of the global brand Atlantic Records in the German market.”
Niels Walboomers, Warner Music
He added: “She combines cultural relevance with an instinctive feel for new talent. After almost ten years at Warner Music, she is the perfect choice to consistently develop the ambitions of the global brand Atlantic Records in the German market.”
Atlantic Records Germany was launched in late 2021 as a creative hub based in Berlin-Kreuzberg, initially focusing on the country’s burgeoning underground rap and hip-hop scenes. Its current roster includes artists such as Yung Hurn, Stickle, and Charlize.
“Our goal is to present an even stronger, unified front. To achieve this, we are combining our frontline and distribution operations under one roof and offering maximum flexibility.”
Melanie Geiger
“For me, Atlantic Records is a label that deeply understands cultural trends in hip-hop, urban, and pop music,” added Geiger.
“Our goal is to present an even stronger, unified front. To achieve this, we are combining our frontline and distribution operations under one roof and offering maximum flexibility. I look forward to opening the next chapter of Atlantic Records Germany together with the team and our artists.”
The leadership change at Atlantic Records Germany follows a period of significant structural reorganization within Warner Music Group’s European operations.
In October 2025, Music Business Worldwide reported on a major shakeup at Warner Music Central Europe, which saw the departure of long-serving Co-Presidents Doreen Schimk and Fabian Drebes. Following their exit, the division was expanded to merge Warner’s businesses in the Benelux region with those in Germany, Switzerland, and Austria (GSA).
The consolidated region is now led by Niels Walboomers, who previously headed Spinnin’ Records and Warner Music Benelux.Music Business Worldwide