Mattias Behrer (pictured) has been hired as the new CEO of Live Nation Sweden, effective August 10.
He will report to John Reid, President Live Nation Europe-Concerts.
Behrer was previously CEO of media and marketing agency Dentsu Aegis.
Prior to that, he spent 10 years at Viacom in several positions including Global Marketing Manager for MTV and SVP for Viacom’s youth division in 1 countries across Europe.
He is also the author of two best-selling business books; Event Marketing and How Cool Brands Stay Hot.
“With his broad background as a business leader and with expertise in marketing to young target groups, there is no doubt that he will be a strong contribution to Live Nation Sweden.”
John Reid, Live Nation
John Reid, President Live Nation Europe-Concerts, said: “It is very gratifying to welcome Mattias to the team.
“With his broad background as a business leader and with expertise in marketing to young target groups, there is no doubt that he will be a strong contribution to Live Nation Sweden.”
“The live music industry is an extremely exciting area with great potential and a very interesting business model that brings together fans, artists and brands and creates experiences to remember for life.”
Mattias Behrer
Mattias Behrer added: “I am very happy and humbled, for the task of leading Live Nation Sweden’s fantastic team and continuing to develop the experience for fans and partners – before, during and after events.
“The live music industry is an extremely exciting area with great potential and a very interesting business model that brings together fans, artists and brands and creates experiences to remember for life.”
“His future at Live Nation is bright and he will have an amazing team behind him.”
Thomas Johansson, Live Nation
Thomas Johansson, Chairman Nordic’s Live Nation, added: “We are very much looking forward to welcoming Mattias aboard.
“His future at Live Nation is bright and he will have an amazing team behind him.”Music Business Worldwide
