UK-based music PR firm Ooh Brilliant, which has worked with artists including Mark Ronson, Bloc Party, La Roux and Manic Street Preachers, will close on May 1 after five years in operation.
Geared towards the digital media, Ooh Brilliant helped launch the careers of artists including Icona Pop, Gold Panda, Tove Lo and Tom Odell.
The agency started life as a social and marketing agency before developing its publicity arm with Niki & The Dove, Friends and Gold Panda who all made it onto the BBC Sound Of Poll – with the latter winning the Guardian’s First Album Award.
“It is with great sadness I announce Ooh brilliant’s closure. It’s been a privilege to work with so many of my musical heroes.”
James Penycate, Ooh Brilliant
Confirming the news, founder James Penycate said: “It is with great sadness that I announce the closure of Ooh Brilliant; at times it’s been incredibly exciting to work with such talented creatives and ultimately it’s been a privilege to work with so many of my musical heroes.
“I’d like to personally thank Karen Staughton, Anna Goss, Stephen Richards, Gareth Dobson and Columbia UK – without their help there is little doubt we would have made it this far.”
“I also take great pride in the staff who started their music careers with us and have all progressed across the industry.
“Sim Rollison is now digital marketing manager at Columbia, Liv Mathias at Island in Marketing, Holly Rubenstein is now at Reuters Music, as an Entertainment & Features Journalist whilst Jasmine (Jazz) Atkin works at Mom + Pop as digital marketing manager in New York.”Music Business Worldwide
