Marisa Lauro-Norris, fifteen-year veteran of Def Jam Recordings/UMG, has been promoted to Senior Vice President, International Marketing.
The news was announced today (February 12) by Jeff Harleston, Interim CEO, Def Jam Recordings, a division of Universal Music Group (UMG).
In her new role, Lauro-Norris will lead all International Marketing activities at the Def Jam label.
Based in New York, she will report directly to Harleston.
Marisa Lauro-Norris began her career in 2004 with an internship. In the years that followed, she worked her way up the ladder, garnering success with The Killers, Fall Out Boy, Justin Bieber, Rihanna, Mariah Carey, Drake, Nicki Minaj, Shawn Mendes, and many others.
In 2014, Marisa was promoted to Vice President, with the new role of overseeing International Marketing for the Def Jam label.
During this time she was responsible for leading successful International campaigns for the label, including breakout hits from Alessia Cara & Logic as well as Kanye West and Justin Bieber .
As SVP of International Marketing for Def Jam Recordings, Marisa Lauro-Norris has spearheaded and overseen what the label calls the “remarkable global effort” surrounding Justin Bieber over the past year and a half.
Bieber’s Changes album launched last February with a London fan event – where Bieber performed an acoustic set and fan Q&A.
Changes went on to debut at No.1 in the UK & Canada and No.1 on Apple Music & iTunes in 85 countries. The album is currently at 4.5 million global consumption.
Bieber’s follow up singles Holy and Anyone have also seen significant airplay and streaming chart success worldwide, particularly in the UK and Canada, with ex-US territories accounting for over 70% of Bieber’s streams.
His four late-2020 singles have amassed over 2 billion combined global streams in just four months.
“Marisa is an experienced, thoughtful, valued member of our executive team, known and respected for her passionate stewardship of Def Jam’s brand and artists for the rest of the world over the past decade and a half.”
Jeff Harleston
“Marisa is an experienced, thoughtful, valued member of our executive team, known and respected for her passionate stewardship of Def Jam’s brand and artists for the rest of the world over the past decade and a half,” said Harleston.
“With her unique perspective on artist development, and the strength of her long-built relationships within UMG’s powerful international network, Marisa brings unparalleled savvy and leadership to her important role.
“On behalf of the entire Def Jam family, I’m extremely proud of, and impressed by, Marisa’s growth as an executive.”
“It was always a dream of mine to work at Def Jam, the most iconic hip-hop label & brand in the industry. I’d like to thank Jeff Harleston for his unmatched leadership and support.”
Marisa Lauro-Norris
Lauro-Norris added: “I’ve spent my entire career in music at UMG, working everyday with the most talented artists and executives in the world.
“It was always a dream of mine to work at Def Jam, the most iconic hip-hop label & brand in the industry. I’d like to thank Jeff Harleston for his unmatched leadership and support.
“The most exciting part of this job is that the way we consume and market music around the world is constantly evolving. I look forward to continuing to find new ways to develop, grow and deliver for our Def Jam artists globally.”Music Business Worldwide