Mariah Carey launches Butterfly MC Records, inks JV with Epic Records

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Mariah Carey has launched her own label, Butterfly MC Records, and signed a JV deal with Sony’s Epic Records.

A new studio album, expected later this year, will be issued through the partnership – while a press release stated “terms of the agreement call for additional repertoire by the artist”.

LA Reid, Chair­man and CEO, Epic Records, said: “To continue working with Mariah Carey at Epic has been another rewarding chapter of my career.

“Mariah’s incomparable talents as a singer, with her vocal range that is nothing short of legendary, are matched by her brilliance as a songwriter, producer, and performer par excellence. Mariah’s chart records have established her enduring place in music history, a position that is cherished and supported by her loyal fans worldwide.

“I look forward to building upon all of Mariah’s success for years to come.”

“Mariah’s incomparable talents as a singer, with her vocal range that is nothing short of legendary, are matched by her brilliance as a songwriter, producer, and performer par excellence.”

L.A Reid, Epic Records

Mariah Carey released seven studio albums on Sony/Columbia in the first stage of her career, beginning with her self-titled debut in 1990.

Twelve years later, her first album on Island/Universal – Charmbracelet – appeared, followed by five more UMG-issued studio LPS.

Carey’s latest studio album, 2014’s Me. I Am… Mariah The Elusive Chanteuse (Def Jam / UMG), is widely considered a commercial flop, and is the lowest-selling album of her career.

Now, Sony is getting its chance to help push Carey’s studio album sales back to superstar levels.

Today’s announcement effectively extends the successful long-term association between Epic and Carey, who was personally signed to the label by L.A Reid in 2015.

Epic / Columbia / Sony Legacy released hit collection To Infinity in 2015 – a US No.1 record.

“I am putting my heart and soul into making more new music,” said Mariah Carey. “I am so thrilled for this next chapter and to continue working with, and for, everyone that I love.”

Mariah Carey is the best-selling female artist of all time with more than 200 million albums sold to date and 18 Billboard Hot 100 #1 singles (17 self-penned), more than any solo artist in history.

The artist is represented by Manager Stella Bulochnikov, Darrell Miller at Fox Rothschild, UTA and Nicole Perna, Brett Ruttenberg at BWR PR.Music Business Worldwide

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