Marathon Music Group has launched new division called New Soil, which will specialise in UK Jazz.
Headed by former Sony Music VP of Strategy Federico Bolza, the imprint launches with three new signings: Ill Considered, Theon Cross & London based concert promoter Church of Sound.
According to the press release announcing the new label, ‘New Soil is committed to forging creative, bespoke agreements, utilising Marathon Music Group’s infrastructure to align with the culture of the contemporary jazz community in the UK’.
It adds that the division aims to provide strategy, infrastructure, amplification and monetization for artists, labels and live concert promoters looking to release their catalogs of live recordings.
New Soil joins Marathon Music Group’s group of labels and divisions, which include Marathon Artists, Marathon Labs, Moves Recordings, Mahogany Recordings and DMY Recordings.
“This new addition to our growing family of music divisions is testament to our label group’s wide-ranging interest in different genres”
Paul Rene Albertini, Marathon Music Group
Paul Rene Albertini, Chairman and CEO at Marathon Music Group stated: “We’ve been captivated by the vitality and creative edge of the UK Jazz scene for some time.
“New Soil provides support and scalability for some of the best musicians out there.
“This new addition to our growing family of music divisions is testament to our label group’s wide-ranging interest in different genres.”
“Jazz is having a moment, moving beyond its narrow genre confines and making its way towards wider audiences.”
Federico Bolza added: “Jazz is having a moment, moving beyond its narrow genre confines and making its way towards wider audiences.
“New Soil will accelerate that shift and Marathon’s digital expertise and knowledge of audience marketing makes them the perfect partner.”
Launched in partnership with Tileyard London, New Soil will be based at its new ‘Acorn’ development.Music Business Worldwide