Marathon Music Group has hired James Farrelly (pictured) as Global Trade Marketing Director.
Farrelly, whose appointment is effective immediately, joins the company from Ministry of Sound Recordings/Sony Music UK where he was Streaming/Digital Strategy Manager.
His previous roles include senior positions at Believe Digital and the Association of Independent Music (AIM).
Farrelly will report directly to Founder & Chairman Paul-René Albertini and General Manager Pru Harris.
He will play a key role in identifying and developing global marketing opportunities within the Marathon Music Group roster across all of its related imprints, which include: Marathon Artists, House Anxiety, Mahogany Recordings, DMY Recordings, MOVES Recordings, Crux Global and Dearfach.
Farrelly will also lead global relationships, discussions and campaigns with DSPs and will develop and implement innovative, impactful, digital trade marketing related strategies for artists including: Courtney Barnett, POND, Psychedelic Porn Crumpets, CocoRosie, Hazel English, Alaskaslaska, Jamie Isaac, Baaba Maal, Model Man to Afro B, Naira Marley, Skengdo X AM and a partnership with the biggest urban festival Afro Nation.
He will also become an executive board member of the Marathon Artists Labs start up incubator and accelerator programme.
“THERE’S A REAL ENTREPRENEURIAL SPIRIT HERE – COMBINED WITH A DIVERSE ROSTER OF TALENTED ARTISTS, MAKING MARATHON MUSIC GROUP AN EXCITING PLACE TO BE.”
James Farrelly said: “I’m honoured to be joining the talented team here at Marathon Music Group. I was instantly struck by their artist-first mentality as well their innovative strategies around emerging markets and music communities.
“There’s a real entrepreneurial spirit here – combined with a diverse roster of talented artists, making Marathon Music Group an exciting place to be.
“I look forward to working closely with our partners, helping to build long term careers for our artists and connecting their listeners with some of the best new music from around the world.”
“His understanding of the global music market and experience of leading hugely successful campaigns will add a valuable layer of insight, expertise and leadership to our senior team.”
Paul Rene Albertini, Marathon Music Group
Marathon Music Group Founder & Chairman Paul Rene Albertini, added: “We are delighted to welcome James to the Marathon family.
“He is a highly talented marketeer with a proven track record of success. His understanding of the global music market and experience of leading hugely successful campaigns will add a valuable layer of insight, expertise and leadership to our senior team.”Music Business Worldwide