Maik Pallasch has joined The Orchard as Managing Director, GSA, Eastern Europe and Russia.
Based in Berlin, Pallasch will succeed music veteran Manlio Celotti, The Orchard’s current Managing Director for the territory, who will transition to a Senior Consultant role starting in 2022.
In his new role, Celotti will continue to provide strategy and support to The Orchard’s executive team and key clients.
Both Pallasch and Celotti will work in tandem to provide expertise in the territory through the end of 2021.
Pallasch will report to The Orchard’s Chief Operating Officer, Colleen Theis.
Pallasch brings extensive leadership experience to The Orchard, most recently as the Head Of Music GSA at Spotify, a position he held since 2017 and left at the end of March.
At Spotify, he led the music functions for GSA including editorial, and artist & label partnerships, while continuing to develop overall strategies for the GSA marketplace.
In 2013, Pallasch joined BMG Rights Management as its Managing Director, GSA, and has held creative and management roles at Sony Music Publishing Germany, Miraumusik Records & Publishing, B612 Publishing, Suction Records, Pilatuspool Studios and Motor Music.
“It’s impressive to see how The Orchard is positioned with its great team, leading technology and international reach.”
Maik Pallasch, said: “I am very much looking forward to working with the team, and artists and label partners at The Orchard.
“It’s impressive to see how The Orchard is positioned with its great team, leading technology and international reach.
“The company has continued to provide the tools to help navigate the current and future challenges client partners face in this ever-changing music market.
“I am very grateful that Manlio, who has played a vital role in the success of The Orchard, will remain on board through the end of 2021.”
“I am proud of what we’ve built locally.”
Manlio Celotti, added: “The past seven years at The Orchard have been incredible. I’m honored to be part of such a dynamic global team.
“Most importantly, I am proud of what we’ve built locally.
“The team has hit milestones, broken records, successfully integrated businesses and contributed to the growth of the company in the GSA, Eastern Europe, and Russia territories.
“I see my ‘start up’ mission as complete, and will be stepping down to give myself more private time, while continuing to support the company’s global vision.
“Maik’s experience is perfect to take The Orchard to the next level. I cannot think of a better person to lead the charge as the new Managing Director and I am honored to welcome him to the company.”Music Business Worldwide