Italy-born lyrics provider Musixmatch has partnered with clothing brand Gucci on a new line of clothes, called 22,705.
The number 22,705 comes from a Musixmatch analysis of all the songs where the brand is mentioned over the last 100 years. Gucci was mentioned in 22,705 songs.
Established in January 2010, over 500,000 artists now manage their lyrics directly through Musixmatch, including the likes of Drake, Billie Eilish, The Rolling Stones, Dua Lipa, Jay-Z, Taylor Swift and others.
The platform is read by over 70 million unique users each month.
Musixmatch says that it used its AI console to analyze the vocabulary of thousands of lyrics.
One of these analyses is called the “Entities Classification”, which Musixmatch explains, returns all the keywords used on any song, classified based on their categories, and ranked based on how often they are mentioned.
The company also mapped “the Gucci musical journey” across genres.
“Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these genres serve as the musical backdrops to a century-long journey that the Gucci brand lived crossing all the facets of the society,” writes Musixmatch in a blog post.
“Gucci wanted to connect two universal languages, the language of clothing as an expression of personal identity and the language of music that recalls a collective memory.”
Addds Musixmatch: “Gucci wanted to connect two universal languages, the language of clothing as an expression of personal identity and the language of music that recalls a collective memory.
“22,705 Gucci songs, the new fashion line by Gucci. That’s the massive number of songs where the Gucci brand is mentioned over the last 100 years that we’ve been able to analyze from our dataset, the world’s largest Music Dataset.
Musixmatch announced in July that its expanding into music distribution with a new service called Musixmatch Pro.
Launching in Q4 2021, Musixmatch says that Musixmatch Pro is aimed at providing a self-service platform “for all music creators and professionals” where they can “verify music credits, claim and administrate copyrights, distribute music, and get paid”.
Musixmatch, which is run by founder and CEO, Max Ciociola, has offices in Bologna (HQ), San Francisco, and London.
To date, Musixmatch has raised $19.3 million, according to Crunchbase, with its latest investment round taking place last year for $2.5 million. That round was led by Piton Capital.