Lyric licensing platform LyricFind is expanding into Brazil, having inked deals with the country’s main publishers and PRO.
These partnerships include Brazil’s biggest digital distributor, ONErpm, publishers like Som Livre and MK Music as well as UBC, Brazil’s largest Performing Rights Organization.
Brazil is Latin America’s largest music territory and the deal creates a legally licensed market for Brazilian lyrics which will see writers and publishers paid for lyric displays online.
In the near future, these publishers will also have the opportunity to see their lyrics licensed on shirts, mugs, and other wares through LyricFind’s direct-to-fan platform, LyricMerch.
LyricFind hopes to license all the remaining unlicensed PROs and unlicensed independent music publishers and songwriters and eventually completely legalize and monetize all lyric display and usage for the publishers and songwriters.
“Brazil’s music business is significant, accounting for over 15% of the revenue generated in South America. It is by far the largest Portuguese speaking/singing market in the world,” said LyricFind’s VP of Music Publishing Robert Singerman.
“In addition to a dedicated representative working on the ground to cultivate relationships in Brazil, LyricFind’s content team in Toronto, has Brazilian employees verifying and implementing Brazilian and Portuguese content.
“This has great potential to increase Brazilian music revenue significantly worldwide, through original lyric exhibition and legal lyric translations.”
“This has great potential to increase Brazilian music revenue significantly worldwide.”
Robert Singerman, LyricFind
Luciana Pegorer, LyricFind’s representative in Brazil added: “Lyrics are key elements of the way we experience music, and I am thrilled to be able to work with international partners to increase the opportunities for Brazil’s many writers and publishers.
“Until now, Brazil has been an unlicensed or semi-licensed lyrics market and a completely unlicensed and unauthorized lyric translation market.
“We’re looking forward to building a robust monetized and completely legal landscape, as LyricFind did for lyrics in other territories.”
Pegorer previously spent seven years at Warner Music Brasil and served as President for the Brazilian Independent Music Association, as well as on boards at WIN and Merlin.Music Business Worldwide