Lyric licensing platform LyricFind is expanding into China, after signing an exclusive partnership with local digital music distribution company R2G.
Its new deal in China means R2G will represent LyricFind in the region for both Business Development and Publisher Relations.
“We have great traction globally and by partnering with R2G as our exclusive agent it will further accelerate our business across the fast growing Chinese music market”, said Will Mills (pictured), LyricFind’s Chief Revenue Officer.
“R2G are the most comprehensive Chinese music metadata and lyrics provider,” explains Darryl Ballantyne, LyricFind CEO, “so this will also hugely benefit our existing partners like Pandora, Amazon, Deezer, Shazam, Microsoft, HTC and more than 100 others from an even larger, fully licensed international music catalogue.”
With over 10 years of market expertise, R2G claims to operate the most extensive digital music coverage in China.
It is part of China Music Corporation, the largest audio music platform in the world in terms of active user base – with 389m users – and also the largest digital music aggregator and licensing platform in China.
“As a first mover in the market, R2G has strived for over a decade to build a legitimate music ecosystem in China,” says Mathew Daniel, President of R2G.
“It was time to include lyrics in this ecosystem, and we can’t think of a better partner than LyricFind.”Music Business Worldwide