Liz Goodwin joins Atlantic Records UK as General Manager, Max Lutkin named Head of Marketing

The new-look Atlantic Records UK continues to take shape.

Last week, MBW revealed that Apple’s Austin Daboh has been recruited by the label in an EVP role, joining Atlantic Records UK’s recently-appointed co-Presidents, Briony Turner and Ed Howard.

Today (April 15), the label has announced that Liz Goodwin is joining the label as General Manager at the end of April. Meanwhile, Max Lutkin has been upped from Senior Marketing Manager to Head of Marketing.

Goodwin comes to Atlantic from Glassnote Entertainment, where she was UK Managing Director.

Katie White, who joined Atlantic from VICE Media in 2018 as General Manager, will leave the label in the summer. She will continue to act as a strategic advisor to Atlantic Records UK.

Callum Caulfield, Marketing Director, has also left the company.

In Goodwin’s new role, she will be responsible for overseeing the long-term career strategy for Atlantic UK’s roster. At the same time, she will work closely with the Marketing, Digital, Creative, and PR teams to devise and deliver campaigns. Goodwin will report into Turner and Howard.

Lutkin, who has been with Atlantic UK for ten years, will spearhead the label’s marketing strategy, overseeing the execution of campaigns across the roster. He has been instrumental in the development of a wide array of priority acts, including Death Cab for Cutie, Galantis, Janelle Monae, Jess Glynne, Panic! At The Disco, Plan B, Sia, Skrillex, and Twenty One Pilots.

“I’ve always admired the incredible team and world-class roster of artists at Atlantic, and I’m delighted to be joining the label at such an exciting time for the company.”

Liz Goodwin, Atlantic Records UK (pictured)

Ed Howard and Briony Turner said: “Over the past two decades, Liz has played a central role in developing the careers of some of the most important and influential artists of our era. Her strategic expertise, combined with her wealth of experience across a broad range of genres, make her a fantastic addition to our senior leadership team. We’re thrilled to welcome her into the Atlantic fold.

“We’re also pleased to recognise Max with this well-deserved promotion. Over the past decade, he’s helped build the careers of many of our most prominent artists, and he brings invaluable experience and deep knowledge to his new post.”

Goodwin noted: “I’ve always admired the incredible team and world-class roster of artists at Atlantic, and I’m delighted to be joining the label at such an exciting time for the company. I’m really looking forward to working closely with Briony, Ed, and the team to embark on this new chapter and to collaborate with all their amazing artists, managers, and partners. I can’t wait to get started.”

Lutkin said: “Atlantic’s philosophy of artist first, combined with innovation, creativity and passion is central to every aspect of the work we do. I’m proud and delighted to take on the role, to continue to deliver on these principles, and to break new ground alongside Briony, Ed and the incredible Atlantic family to develop generation-defining artists.”

“Atlantic’s philosophy of artist first, combined with innovation, creativity and passion is central to every aspect of the work we do.”

Max Lutkin, Atlantic Records UK

Goodwin started her music career as a Label Coordinator at ZTT Records in 2000, before moving to Polydor Records in 2001.

While at Polydor, Goodwin rose through the ranks, becoming coming Head of Marketing and then Head of Campaign Strategy. During this time, she was responsible for developing and overseeing the creative and marketing strategies for a range of artists including Lana Del Rey.

Goodwin also led the award-winning campaign for Elbow’s The Seldom Seen Kid, which sold over 1 million copies in the UK, as well as other campaigns for the likes of Eminem, Imagine Dragons, Lady Gaga, Shura, Snow Patrol, and more.

As UK Managing Director of Glassnote Entertainment since 2016, Goodwin led the company through campaigns for established and breaking artists, including Childish Gambino, Dylan Cartlidge, Half Moon Run, Mosa Wild, and Jade Bird.

[Main picture credit: Alex Davison]Music Business Worldwide

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