Live Nation Asia has partnered with Trip.com Group to sell concert travel packages across five Asian markets.
The two parties will combine ticket presales with flights, hotels and local experiences through a multi-year agreement operating in Hong Kong, Macau, Singapore, Thailand, South Korea and mainland China.
Concertgoers booking through Trip.com‘s platform can access bundled packages that include early access to Live Nation shows alongside transportation and accommodation options.
Live Nation says the partnership addresses growing demand for”music-driven tourism” in the region. A Trip.com survey indicated nearly 66% of Asia-Pacific travelers would travel internationally for concerts, with Gen Z and Millennial consumers showing higher interest in such trips.
Concert attendance has driven tourism activity in several cities. Singapore recorded triple the usual hotel bookings during Lady Gaga‘s recent performance there. In Hong Kong, over half of concert attendees extended their stays beyond event dates, according to Live Nation and Trip.com.
“Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia.”
Bo Sun, Trip.com Group
Bo Sun, Chief Marketing Officer, Trip.com Group, said: “Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself.
“Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”
The companies launched their first offering with K-pop group TWICE‘s Hong Kong tour dates. Trip.com served as official travel partner, providing presale ticket access, hotel packages and transport options.
Future packages will follow similar formats across the five markets. Bundles may combine concert tickets with access to attractions such as Hong Kong Disneyland, Rainforest Wild Asia, sightseeing tours and hotel accommodations.
“Concert travel is redefining tourism across Asia. Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
James Dick, Live Nation Asia
Trip.com previously sponsored BLACKPINK shows in Bangkok and Hong Kong. Under the expanded partnership, the company now offers presale access for the group’s upcoming Singapore and Hong Kong shows.
James Dick, EVP of Partnerships and Media, Live Nation Asia, said: “Concert travel is redefining tourism across Asia. Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
Live Nation Entertainment, the parent company of Live Nation Asia, also operates Ticketmaster, Live Nation Concerts and Live Nation Sponsorship, while Trip.com Group operates Trip.com, Ctrip, Skyscanner, and Qunar.
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