Live Nation launches event production arm

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Live Nation has launched a global event production arm, Redrock Entertainment Services.

The firm is helmed by Ford Englerth as President, who founded the company in 2002. 

In addition to running Redrock, Englerth served as Director of Production for Southern California/Nevada at Live Nation for 22 years until 2016.

Based in Burbank, California, Redrock is a global event production company that focuses on large scale live events and specialized production projects.

“I feel immensely honored that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients.”

ford englerth, redrock entertainment services

Under the new partnership with Live Nation, it will expand its role nationally in festival and concert operations, as well as internationally across both live event and corporate specialty production partnerships.

“I feel immensely honored that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients,” said Englerth.

“We’re just getting underway and already in the last six months, the Redrock Entertainment team has produced major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavors slated for 2018.”

“ford’s industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”

bob roux, live nation

Bob Roux, Co-President, Live Nation, US Concerts said: “Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill.

“His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”

Music Business Worldwide

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