Live Nation has a made a strategic acquisition of Western Australia-based touring company Mellen Events.
The two companies plan to bring more events to the region, with Mellen leveraging Live Nation’s global infrastructure and resources.
The partnership will also deliver an operating office in Perth for Live Nation, adding to its operations in major cities across Australia and Asia, including Hong Kong, Singapore, Malaysia, and Thailand.
The deal will also see the joint operation of two greenfield sites, Kings Park in Perth and Nikola Estate in the Swan Valley.
Headed up by live entertainment veteran Brad Mellen, Mellen Events has been in operation since 1996.
As Perth’s largest professional touring concert promotion and event development company, the team has delivered some of the biggest and most events in the country including the Ord Valley Muster, Kaleidoscope Festival of light, art and music with the City of Joondalup, and the annual youth festival Future Music Festival, while also working with acts including Kylie Minogue, Bryan Adams, Bryan Ferry, James Blunt, Burt Bacharach, John Farnham, Paul Kelly, The Beach Boys and Lorde.
“Mellen Events have built up a really successful business and reputation for reinventing spaces in Perth and WA as world-class venue sites, attracting top talent.”
Roger Field, Live Nation Asia Pacific
Live Nation Asia Pacific President, Roger Field, said: “Mellen Events have built up a really successful business and reputation for reinventing spaces in Perth and WA as world-class venue sites, attracting top talent.
“By welcoming Brad and his team into the fold we will provide them with the resources to expand their local business, giving us the ability to produce shows with even greater local knowledge and together we’ll work on a shared commitment to bring a greater volume and variety of shows to Western Australia.”
“This partnership will allow us to attract the very best acts and continue to deliver a unique experience for West Australian music fans.”
Brad Mellen, Mellen Events
Brad Mellen, CEO, Mellen Events, added: “By joining forces with the global leaders in entertainment, Live Nation, we can ensure our long-term vision for live events and continue to grow our business here in WA and nationally.
“This partnership will allow us to attract the very best acts and continue to deliver a unique experience for West Australian music fans.”Music Business Worldwide