Live Nation has agreed to operate Impact Arena in Bangkok, Thailand, further expanding the concert giant’s presence in Southeast Asia.
The deal gives Live Nation control of operations at the 40,000-square-meter venue with a seating capacity of 12,000. The company will work alongside Impact’s founding developer, Bangkok Land, to modernize the facility.
Live Nation says it plans to introduce modern production infrastructure and improved hospitality services at the venue. Upgrades include improved food and beverage options, premium seating experiences, and refreshed wayfinding, ticketing and concessions, it said.
The company will also install new exterior lighting and streamlined backstage amenities, Live Nation added. The improvements are designed to enable faster turnaround times for artists and crews, as Live Nation seeks to create more booking opportunities.
Impact Arena has hosted performances by major international touring acts and local Thai artists. The venue will continue to serve both global stars and emerging local talent. Shows booked at the arena this month include TWICE’s This Is For World Tour, which ran from December 13 to 14 and Doja Cat’s Ma Vie World Tour tomorrow (December 18).
Disney On Ice, (G)I-DLE‘s 2026 World Tour, and Bowkylion are already confirmed to perform at the venue in 2026.
Commenting on the deal, Live Nation Asia’s President for Venue Development, Stephanie Bax, said: “Bangkok is one of Asia’s most exciting cultural hubs, and Impact Arena has played a pivotal role in its live entertainment story.”
“Together with Bangkok Land, we’re breathing new life into this landmark venue and investing in the future of live music in Thailand, ensuring Impact Arena remains the must-play destination for both emerging local talent and global touring artists.”
The partnership marks Live Nation’s continued expansion in Asia. The company has been growing its venue network across the region as demand for live entertainment increases.
“Together with Bangkok Land, we’re breathing new life into this landmark venue and investing in the future of live music in Thailand, ensuring Impact Arena remains the must-play destination for both emerging local talent and global touring artists.”
Stephanie Bax, Live Nation Asia
In October, Live Nation Asia partnered with Trip.com Group to sell concert travel packages across five Asian markets including Thailand, Hong Kong, Macau, Singapore, South Korea and mainland China.
Concertgoers booking through Trip.com‘s platform can now access bundled packages that include early access to Live Nation shows alongside transportation and accommodation options.
In April, Live Nation expanded in Japan after acquiring Hayashi International Promotions, a Japan-based live music promoter of both domestic and international artists.
Elsewhere in the world, the company last week acquired a majority stake in the 15,000-capacity Movistar Arena in Santiago, Chile. Live Nation will work with the venue’s operator, BeLive Entertainment Group, to strengthen the venue’s production capabilities, the company said.
Earlier this month, Live Nation agreed to acquire the 17,000-capacity Royal Arena in Copenhagen, Denmark, while in South Africa Live Nation has partnered with Stadium Management South Africa and Gearhouse South Africa to launch the 10,500-capacity The Dome. In Nigeria, Live Nation is one of the backers of a new $100 million arena in Lagos.
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