Live Nation dealt blow in battle with AEG for The Greek Theatre

The Los Angeles City Council has voted to oppose Live Nation‘s bid to run the California city’s historic Greek Theatre.

The Nederlander Organization, which has run the venue for decades, has teamed up with AEG in a new bid to maintain management. It is competing against Live Nation, whose takeover was backed last year by an independent evaluation panel, as well as the Los Angeles parks commission.

However, yesterday LA’s City Council voted 11-3 against letting Live Nation take over the venue. The giant promoter says it’s not giving up, as the decision moves back to the Department of Recreation and Parks.

Live Nation said in a statement: “Unfortunately, today’s action by the City Council puts aside the clear and unanimous findings of the lengthy, comprehensive and competitive bidding process established by the City for the Greek Theatre concession contract.

“Based on the strength of our vision for the Greek, Live Nation was the unanimous choice of the expert evaluation panel, Recreation and Parks staff and the Board of Recreation and Parks Commissioners. It was a clear victory: Live Nation scored 91% of all possible points; Nederlander/AEG received 79%. Live Nation’s financial bid is superior, generating important long-term revenues to fund Recreation and Parks Department initiatives citywide. Live Nation’s bid also invests far more in the Greek Theatre, an aging venue that has suffered from chronic underinvestment, maintenance challenges and unfulfilled promises under Nederlander’s management.

“The RFP established clear and objective criteria for evaluating the proposals for the Greek Theatre. Without explanation, the City Council decided to apply different criteria for their decision-making.

“Fortunately, only the Board of Recreation and Parks Commissioners can award the contract, and they have unanimously voted in favor of Live Nation. Now that this City Council has given its opinion, the process calls for Recreation and Parks staff to negotiate a contract with Live Nation.

“The Los Angeles Times summed up the situation in a recent editorial: “…what’s the point of soliciting bids, hiring entertainment specialists to vet those bids and asking volunteer commissioners to select the best value for taxpayers if the members of the City Council are ultimately going to ignore all that analysis and pick the company they like best?” The editorial went on to say: “When they move the goal posts at the last minute, they undermine the appearance of transparency and fairness.”

“Live Nation agrees, and will continue to protect our position as the winning bidder for the Greek Theatre concession.”

Alex Hodges, CEO of Nederlander Concerts, said: “Today was great day for Nederlander / AEG Live. We are pleased that the City Council voted to reject Live Nation and send the matter back to the Department of Recreation and Parks.
“We are not alone, over 30,000 fans have signed a petition in support of the Nederlander / AEG Live proposal and 12 Neighborhood Councils representing more than 240,000 Angelenos have also called on the City for a more robust and transparent evaluation.
“We are grateful for all the community support and know our proposal is the most fiscally responsible for the City and reflects the best of LA. We look forward to working with the Department and the Commission and are confident that our proposal is the right choice for the City and will bring this iconic landmark into the future, while respecting its past.”

 Music Business Worldwide

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