Live Nation Canada has struck a deal with Oilers Entertainment Group (OEG) to become the Preferred Promoter for Rogers Place in Edmonton and the Winter Garden in Toronto.
Live Nation said the pair had “plans to build a broader, strategic partnership between the two companies aimed at expanded content and live entertainment opportunities in the region”.
LN-owned Ticketmaster will become the ticketing solution provider for OEG.
The multi-year partnership places OEG at the centre of live entertainment in Edmonton and Northern Alberta, accessing Live Nation Canada’s platform of artists, concerts, festivals and events.
Under the Preferred Promoter agreement for Rogers Place and the Winter Garden, Live Nation Canada will provide content as well as strategic planning towards the Facility’s Entertainment strategy.
“Our partnership with Live Nation Canada is transformational for Oilers Entertainment Group . It places Rogers Place in the upper echelon of venues in North America and lays the foundation for future growth,” said Oilers Entertainment Group CEO and Vice Chair Bob Nicholson .
“We want Rogers Place to be an amazing venue for live entertainment and Live Nation Canada will help us achieve that goal.
“This is an important step in OEG’s vision to become a global sports and entertainment leader and we are thrilled to have Live Nation as a partner.”
“As we continue to expand our growth in the region, I am delighted that we have established this partnership with Oilers Entertainment Group ,” commented Paul Haagenson , President, Live Nation Canada.
“”Aligning our strengths with those of OEG was a natural fit, and we are excited to work with the group to bring an even greater array of performances to the area.”Music Business Worldwide
