Creator Nation has appointed Alicia Zhu as its Chief Operating Officer.
The appointment, effective Monday (November 9), is the Live Nation-backed company’s first executive hire.
As COO, Zhu will oversee financial operations, strategic initiatives, and mergers and acquisitions as Creator Nation builds its portfolio of creator-focused businesses.
Creator Nation will support creators across content, commerce, brand partnerships, and live experiences, with Live Nation acting as its “capital partner and strategic backer.”
“Creator Nation is being built for the next generation of creator-led businesses, and Alicia brings exactly the strategic and operational experience we need at this stage,” said Scott Fisher, Co-Founder and President of Creator Nation. “She has a strong track record of partnering with management teams, identifying growth opportunities and helping businesses scale.
“Her leadership will be central as we build Creator Nation‘s platform and expand the ways we support creators.”
“Creator Nation is being built for the next generation of creator-led businesses, and Alicia brings exactly the strategic and operational experience we need at this stage.”
Scott Fisher, Creator Nation
Zhu joins after seven years at Shamrock Capital, where she focused on investments in the creator economy and marketing services, partnering with management teams to drive business growth.
Before joining Shamrock in 2019, she worked in corporate strategy at The Walt Disney Company, focusing on M&A and long-term strategic initiatives.
“Creators are building businesses that extend far beyond a single platform or revenue stream,” said Zhu. “To grow those businesses sustainably, they need capital, operating expertise and the right partnerships.
“Creator Nation will bring those resources together across content, commerce, brand partnerships and live experiences. I’m proud to join the team at such an important moment.”
“Creators are building businesses that extend far beyond a single platform or revenue stream.”
Alicia Zhu
Zhu graduated cum laude from Harvard University and earned an MBA with honors from Harvard Business School.
Creator Nation launched in October 2026, led by co-founders Scott Fisher and Alexis Fisher, and backed by Live Nation.
The venture plans to buy and grow creator-management firms, with its first acquisitions expected “in the coming months,” as MBW reported.
Alongside creator-management firms, Creator Nation will acquire and scale what Live Nation calls “adjacent businesses.”
The Fishers have worked in the creator economy for 15 years, according to the launch announcement.
Creator Nation will also work directly with brands and marketers on partnerships and campaigns, according to Live Nation.
“Creators are increasingly building careers that look a lot like broader entertainment businesses, with opportunities across content, live, brands and commerce,” Live Nation Entertainment President and CEO Michael Rapino said at the venture’s launch. “Scott and Alexis understand how to help talent build those businesses for the long term, and we see a lot of opportunity to support that growth.”
Scott Fisher founded Select Management Group, which was fully acquired by Propagate Content in 2025.
Select represents more than 500 creators, whose combined audience exceeds one billion, according to Live Nation.
Alexis Fisher founded Timeline Management, in which Live Nation acquired a majority stake in December 2024.
That deal was Live Nation‘s first venture with a talent-management company focused on creators and influencers.
Timeline continues to operate separately from Creator Nation.
It represented 25 clients with nearly 200 million combined social media followers at the time of the Live Nation deal.
Live Nation‘s artist-management companies managed approximately 360 artists in 2025, according to the company’s annual report.
The same filing says Live Nation‘s sales force of approximately 830 people worked with more than 1,500 sponsors in 2025.Music Business Worldwide