Live Nation Australasia and UNIFIED have announced the launch of a new touring partnership in Australia – Live Nation & UNIFY Present.
The first official tour under the partnership is the recently announced arena tour for Bring Me The Horizon (pictured).
Under its founder and CEO Jaddan Comerford, UNIFIED has a strong history of successful touring for its management clients including Vance Joy, The Amity Affliction, Violent Soho, Northlane, In Hearts Wake and Illy, as well as running the acclaimed UNIFY events in 2015 and 2016.
The company is one of the fastest-growing independent music businesses in the world.
UNIFIED says its entry into the Australian touring space comes after ‘seeing a gap in the rock market’.
Live Nation is one of the leading promoters in Australia and carries a considerable pedigree in Heavy Music ranging from Metallica, Black Sabbath and Linkin Park to recent tours with Sleeping with Sirens, Soilwork, Tonight Alive and Asking Alexandria.
December’s Big Ass Tour saw UNIFIED act The Amity Affliction join forces with A Day To Remember to headline the territory’s biggest hard rock event of 2015.
Live Nation is also the producer of the UK’s DOWNLOAD Festival.
Heading up UNIFIED’s touring strategy will be Luke Logemann.
Logemann is the Booker and Promoter for UNIFY, and has worked with Comerford for 10 years, running the Recorded Music arm of the company and managing key acts in the rock space.
Joining Live Nation as a promoter is Nigel Melder, who has in depth touring experience that spans more than a decade.
Melder comes from Destroy All Lines, where he worked as the head of touring for the past eight years.
Bring Me The Horizon dates will take place in September, while a second touring announcement will follow late February.
Through the UNIFIED label group, Comerford recently announced a joint venture label, 1825, with fellow manager Matt Emsell (5 Seconds of Summer and Matt Corby) and Atlantic Records.Music Business Worldwide