Live Nation is set to acquire a majority stake in Dale Play Live, the concert promotion arm of Argentine entertainment company Dale Play.
Live Nation said the partnership will support the development of Latin and regional artists and expand Spanish-language music in Argentina.
Dale Play Founder and CEO Federico Lauria will continue leading the company’s creative and strategic direction, Live Nation said in a statement on Monday (June 1).
The acquisition deepens a relationship Live Nation and Dale Play established earlier this year.
Live Nation in January agreed a 10-year deal for exclusive concert access and naming rights at Buenos Aires’ Mâs Monumental Stadium.
That agreement, reportedly worth $110 million, brought the company together with Dale Play Live and fellow Argentine promoter DF Entertainment.
The stadium is the home ground of Argentine football club River Plate, which struck the rights agreement with Live Nation.
The 10-year deal takes effect on January 1, 2027, and grants Live Nation presentation rights for all live shows at the 85,000-capacity venue.
Dale Play was founded in 2018 by Lauria.
The company began as a concert promoter in Argentina, where it sells more than one million tickets a year, according to Billboard.
Dale Play‘s holdings also include artist management division Dale Play Management and the Dale Play Records label.
The label is home to Argentine artists including Duki and Nicki Nicole, as well as producer Bizarrap, whose Bzrp Music Sessions have become streaming hits.
Last year, Rimas Entertainment, the label home of Bad Bunny, acquired a “significant” stake in Dale Play Records.
“Buenos Aires is the second largest music market in South America and a priority for Live Nation.”
Michael Rapino, Live Nation Entertainment
Under the new partnership, DF Entertainment will continue to lead the growth of international live music events in Argentina, while Dale Play focuses on developing Spanish-language artists and local content, the companies said.
Live Nation acquired a majority stake in DF Entertainment in 2018.
DF Entertainment was founded by Diego Finkelstein.
It has co-promoted shows in Argentina for acts including Coldplay, Foo Fighters and Ariana Grande.
It also serves as the local partner for Lollapalooza Argentina.
Live Nation said the addition of Dale Play combines international expertise with local artist development in the country.
“Buenos Aires is the second largest music market in South America and a priority for Live Nation,” said Michael Rapino, President and CEO of Live Nation Entertainment.
“The addition of Dale Play complements our existing partnership with DF Entertainment and strengthens our commitment to Argentina and the growth of Spanish-language music in the region and throughout the world.”
“Dale Play was founded with the vision of supporting artists and building a platform that empowers them to grow locally and globally,” said Lauria.
“Being partners with Live Nation represents a tremendous opportunity to continue expanding artists from Argentina and Latin America to the world.”
“Being partners with Live Nation represents a tremendous opportunity to continue expanding artists from Argentina and Latin America to the world.”
Federico Lauria
The acquisition extends a run of Latin American deals by Live Nation.
The company in January agreed to take a majority stake in Bizarro Peru, a Lima-based promoter focused on Spanish-language music.
Last summer, it raised its stake in Mexican promoter OCESA to 75% in a $646 million transaction.
Live Nation first took a controlling 51% stake in OCESA in December 2021 for $416 million.
Across the two transactions, more than $1 billion has changed hands.
The company also took a majority stake in Movistar Arena in Santiago, Chile, in December 2025.
It acquired Colombia’s Páramo Presenta, producer of the Estéreo Picnic festival, in 2023, and Dominican Republic promoter SD Concerts in May 2025.Music Business Worldwide