Live Nation has swooped for the festival portfolio of independent Calgary and Edmonton-based Canadian promoter Union Events.
Union Events’ festivals, which include X-Fest (Calgary), Sonic Boom (Edmonton), and Chasing Summer (Calgary) amongst others, will join the growing roster of ten Live Nation produced festivals in Canada.
Also as part of the acquisition, Union Events founders and co-managing partners, Harvey Cohen and Nhaelan McMillan, and other key members of the Union Events team will join Live Nation Canada.
Over the course of 2016, Union Events will continue to promote their 400 concerts across the country as their concert bookings are integrated into the Live Nation Canada touring division, which produces over 1200 shows annually.
“We are proud to bring the expertise and properties of Union Events to the Live Nation family,” commented President – Live Nation Canada, Paul Haagenson.
“Harvey and Nhaelan are proven creative entrepreneurs, who can help Live Nation continue to build compelling events for music fans in Canada. They are an ideal fit and we are very excited to have them join our team.”
“Nhaelan and I have worked closely with the core members of Live Nation Canada in numerous roles over the years, and it is with great excitement that we join their incredible team to continue the journey of bringing Canadians their most cherished memories,” said Union Events Managing Partner, Harvey Cohen.Music Business Worldwide
