Lickd, a service for accessing claims-free commercial music for video creators, has entered into a partnership with independent record label EMPIRE.
The deal will enable YouTube creators to licence music from EMPIRE.
EMPIRE has worked with well-known artists including Snoop Dog, XXXTentacion, Tyga and many others.
Hip-hop is the most searched genre of music on Lickd’s platform, according to the company.
Paul Sampson, Lickd
Paul Sampson, CEO of Lickd, said: “We are delighted to have signed this deal with EMPIRE, a record label that continues to pack a massive punch in the music industry.
“With more and more consumers listening to hip hop and more and more creators looking to licence it, it is absolutely essential that we are able to deliver this hugely popular genre.
“After recent signings with Warner, UMG and BMG, this is the icing on the cake”.
“Partnering with Lickd will help make sure that the rapidly expanding creator community can legally access our library of music.”
Ghazi Shami, EMPIRE
Ghazi Shami, CEO and Founder of EMPIRE added: “This deal cannot come at a better time for us as we strive to bring transparency and accountability to the music industry and to ensure that we continue to protect artists’ rights.
“Partnering with Lickd will help make sure that the rapidly expanding creator community can legally access our library of music.”Music Business Worldwide