Licensing start-up Soundfeed, used by 150 labels, moves to open beta

Romania-based Soundfeed, a music sourcing platform that enables labels to license their repertoire to labels in other territories, has launched in open beta.

Soundfeed says that it ‘simplifies the task of finding licensable repertoire from non-domestic territories and agreeing new deals’, through software which manages the whole process: from track discovery and analytics, through to contract negotiation and deal closing.

The platform also says that it has been used by 150 labels across 20 countries in closed beta, with over 80 licences agreed so far.

The company was established in 2016, with its closed beta version first launched in March 2018 and the first 100 labels were introduced to the closed beta environment in October 2018.

Soundfeed supplies labels with DSP, radio and licensor-provided data around the evolution and popularity of a track on different services and in different territories.

Users wishing to license a title can contact the rights holder immediately via the platform and instantly generate personalised contracts, which can be amended during negotiations.

The entire transaction can take just minutes, according to Soundfeed.

The service is currently free, with a paid model to be rolled out following full launch in the coming months.

Soundfeed also says that it will soon enable licensors to share DSP and radio data by country with their artists, publishers and writers.

Future platform developments and enhancements also include: comms tools linking licensor and multiple licensees so promo materials and assets can be coordinated; AI-powered guidance on the best timings, partners and territories for licensing and media promo.

Publishing agreements, blockchain contract registration, master and publishing share splits are also in the works.

“Prospective licensees have the potential for almost limitless discovery while rights owners can enjoy development of new talent in previously untapped territories.”

Traian Paicu, Soundfeed

Traian Paicu (pictured right), Founder & CEO, Soundfeed, said: “Soundfeed’s technology creates what is, in effect, borderless A&R with extensive data analytics.

“Prospective licensees have the potential for almost limitless discovery while rights owners can enjoy development of new talent in previously untapped territories.

“On both sides, users have access to a wealth of both public and user-provided data, and tools which make that information easily actionable. That means that the capacity for the international development of recordings businesses is huge.”

“I’m excited to see what labels and rights holders will be able to do now that, through Soundfeed, they can license music quickly and painlessly.”

Marian Soci, Soundfeed

Marian Sociz (pictured left), Shareholder & Advisor, Soundfeed and Industry Professional (Label Manager for Cat Music, exclusive licensee of Sony Music for Romania), added: “Since the early days of recorded music, labels have been involved in cross-border licensing.

“But up until now, it’s been a clunky, costly and time-consuming process.

“I’m excited to see what labels and rights holders will be able to do now that, through Soundfeed, they can license music quickly and painlessly.”Music Business Worldwide