Music licensing platform Lickd, which provides claims-free commercial music for creators, has entered into a new partnership with Warner Chappell Music (WCM).
The new partnership follows Lickd’s deal with WCM parent Warner Music Group in 2020.
Lickd says that its collaboration with WCM will give YouTube creators access to the music company’s full music catalog, expanding the number of commercial tracks that can be used in their videos.
Through the Lickd platform, users will be able to add pre-cleared songs from WCM’s music catalog to their YouTube content.
The press release announcing Lickd’s new partnership notes that, since the start of 2020, the UK-born company has signed partnership agreements with all three major music companies in addition to Hipgnosis, Merlin, Fortnite parent company Epic Games, as well as a number of other brands in the content and entertainment space
In July, Lickd announced that it had struck an exclusive deal with Vegas City, a virtual district within the metaverse-based 3D world Decentraland.
In September 2021, Lickd secured £5.1 million ($7m) in funding from investors including WMG and Fortnite creator Epic Games.
Lickd has also signed partnerships with the likes of Universal Music Group and with EMPIRE.
“As we continue to commit to make it easier for YouTubers and other online creators to licence commercial music for use in their videos, we also are dedicated to ensuring that Lickd holds the widest, most versatile, and popular selection of tracks available, said Lickd CEO Paul Sampson.
“Signing the latest deal with Warner Chappell Music gives creators more access to great artists but also gives those artists greater exposure to fans. We’re very excited about the opportunities this partnership presents for all parties.”
Paul Sampson, Lickd
Added Sampson: “Signing the latest deal with Warner Chappell Music gives creators more access to great artists but also gives those artists greater exposure to fans. We’re very excited about the opportunities this partnership presents for all parties.”
“We are thrilled to join forces with Lickd to make our music catalog available to its YouTube creators.”
Natalie Madaj, Warner Chappell Music
Natalie Madaj, Senior Vice President, Global Digital, at Warner Chappell Music, added: “We are thrilled to join forces with Lickd to make our music catalog available to its YouTube creators.
“Paul and team are committed to supporting both the content creator community and songwriters – which is critical in today’s digital landscape – and we look forward to a successful partnership.”Music Business Worldwide